The law became popular is because it was at a time when there was no technology and media, and people used to travel less. According to this law, when aīusiness manufactures a product, then it doesn’t need to advertise its That supply creates demand in the market. Production concept is on the quantity, not the quality of the products.Ĭoncept started in the mid of 1950s, and it follows the Says Law. Products cheaper to make it available to the mass population. Production concept is one of the earliest marketing concepts where the companyįocuses on the efficiency of its production processes. However, there are five core marketing concepts also known as marketing management philosophies. Some of those concepts exist today and the others have become obsolete. There are as many marketing concepts as many businesses running in the world.